Ashley Levesque is the Manager of Marketing at Soft Robotics. In her role here, Ashley is responsible for Demand Generation and Digital Marketing, Marketing Communications, Channel Marketing and Industry Events
Pack Expo 2019 was an amazing show spanning 900,000 square feet with over 2,000 exhibitors serving industries such as food and beverage, packaged goods, and pharmaceuticals/medical device. With over 30,000 attendees this year, there were a lot of conversations about industry needs, but there were two key needs that surfaced among the majority of end users and OEMs we spoke to.
- The need for an automated packaging system that provides the flexibility and adaptability needed to handle variable or changing products
- The need for this process to be quickly deployable on the production line - providing immediate ROI
- To show end users and OEMs how flexible, adaptable robotic grippers are not only accessible - but can be EASY and FAST to deploy
- To demonstrate real solutions to real application challenges in real time - providing immediate ROI
These products need to be handled with care and dexterity. Soft Robotics mGrip product line is a modular tooling solution that does just this. From the soft, yet firm grasp, to the FDA CFR 21 and EC 1935/2004 compliant tools for handling food products, our gripper solution snaps together like Legos and easily adapts to customer needs.
Didn't get a chance to join the Bring it, Pick it challenge at Pack Expo 2019? Don't worry - we're always ready to be challenged!